Braam champions many causes and organisations, using his public speaking engagements and his “Do One Thing” call to action to help environmental and philanthropic organisations educate the public about issues, and to raise funds so they can continue doing good work.

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The powerful sustainability values that Braam represents align well with many socially and environmentally conscious corporates. For example, Braam is an ambassador for MyPlanet and Old Mutual, both of which are active in promoting awareness of environmental issues. Braam assists them in communicating their values by doing talks to their stakeholders and supporting their social and environmental campaigns.

Braam believes in the power of giving: he works with The Amy Biehl Trust and Operation Smile, where he makes a difference in the lives of young people by doing youth leadership camps and fundraising for Operation Smile so that children can have facial deformities such as cleft palates repaired.

Operation Smile


The Great Wall of China expedition funded the inaugural mission in South Africa for Operation Smile, an international charity organisation providing corrective surgery for children born with cleft lip and cleft palate disfigurements. But there was more to come.

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Only two years later, in 2008, after serious knee surgery and his doctors saying he’d never run again, Braam (with his friend David) completed another world first by running a “Smile around South Africa”, following the entire South African coastline, from Namibia to Mozambique (3278km). Through these achievements, in excess of R2.5 million were raised for Operation Smile.


Old Mutual


Braam is an ambassador for Old Mutual, a company that has prioritised achieving a truly sustainable future through collaboration within the industry and society, and by investing in South Africa’s social fabric through sporting events, education and arts and culture.

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Braam is assisting Old Mutual in leading an curriculum-based school resource programme with e-classrooms that will teach children about conservation and sustainabilty. Old Mutual’s belief in “Do Great Things” fits very well with Braam’s mantra of “Do One Thing” to help our environment.



MySchool MyVillage MyPlanet

Braam is proud to be the ambassador for one of SA’s biggest fundraising  programmes – My School My Village My Planet. He uses the fund to support fundraising initiatives for Operation Smile, the MyPlanet Rhino Fund and the SANParks Honorary Rangers.

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The My School My Village My Planet programme gives the public the opportunity to raise valuable funds (for schools, charities, and environmental and animal welfare projects) by swiping a card as they make purchases at a range of stores, including Woolworths.

Braam believes, “If we as individuals each do one thing that contributes to creating a sustainable future, collectively we do great things.” 


Amy Biehl


Braam is an international ambassador for the Amy Biehl Foundation – a non-profit organisation that offers programmes to develop and empower youth (ages 5 – 18) living in the challenged and vulnerable communities within the Western Cape.

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The programmes place a focus on the creative side of the child’s brain, and on supplementing the shortcomings of the educational system in the townships of South Africa.

The Foundation aims at making learning enjoyable and encouraging youngsters to want to learn.